ANA Presentation: Audio Ad Measurability Works In Radio’s Favor
New forms of ad measurability in radio aims at parity with digital and TV....
Study Shows When It Comes To Ad Effectiveness, Radio Holds Its Own Vs. TV
Researchers at ABX (Advertising Benchmark Index) show that radio ads are more effective than previously thought makes strong argument for the economies of the medium’s CPM....
Dentsu: ‘Radio Shines,’ Outperforms Attention Paid To Video Ads
Dentsu Media shows radio is 10 times more efficient when compared to online video ads. The medium also generated higher brand recall & uplift....
P&G’s Secret Weapon? Radio’s Reach
Procter & Gamble took notice of TV’s declining audience years ago. They also noticed that radio has, by far, the lowest CPM of any medium while still being one of the most effective. ...
Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History
As recently as 2018, broadcast radio was just 63% the size of broadcast TV. Today, AM/FM radio beats TV in average audience and weekly reach....