Introducing Lean Cuts

January 15, 2024 – Lean Cuts, a new offering by Oink Ink Radio, has named Daniel Jordan its Creative Director and Executive Producer. Mr. Jordan boasts an impressive resume, having worked for noted creative ad agencies, such as BBDO, Saatchi and Deutsch.

As the Creative Director of Lean Cuts, Mr. Jordan will be tasked with applying his pedigree to audio projects with tighter budgets.

At every agency for which he’s worked, Jordan raised his hand to take on all radio projects, earning him the unofficial title of, ‘radio guy.’ “I’ve worked with (partners/brothers) Dan and Jim Price at my first agency, Hill Holliday, and ever since I’ve partnered with them as one of their writers,” said Jordan. “They’re always working with top clients creating the kind of audio us ‘radio guys’ are jealous of. They truly are the best of the best.”

“For 30 years now Oink has been thought of as ‘high end’, if you will,” says Dan Price. The brothers manage a pool of 3 dozen of the country’s most talented radio writers and cast their commercials utilizing both New York and Los Angeles actors, and beyond. According to Jim, “that’s what we’re hired to do; pull out all the stops and provide our clients with the very best radio on the air.”

“We’re excited to have the opportunity to take what we know and protocols we use and deliver a cost-conscious alternative to brands on a budget,” says Dan Price. “I mean these days everyone is tightening their belts.”

Oink Ink’s Client List reads like a Who’s Who of national brands: Verizon, CBS, NBC, Google, Microsoft, Ford, Staples, IBM and Mountain Dew.

The partners realized that they had become adept over their long history at assembling and managing resources. And so in their desire to make great audio available to a wider market, Lean Cuts was born. “We simply figured out how to utilize specific resources we’ve been working with… writers, engineers…and use them in such a way as to make great, national-sounding audio advertising affordable to a broader base,” says Jim.

“So we’ll approach each project a bit differently. Instead of casting a wider net when assigning projects to show a vast range of concepts, we’ll tighten the strategy to pinpoint scripts we feel will be most effective,” says Jordan. “Instead of spending days in the studio we coordinate projects in such a way as to take advantage of certain equities.” And so, with resourcefulness comes cost benefits. Lean Cuts rate card will be “significantly less” than Oink’s.

“At the end of the day, I feel like there’s a great opportunity to create award-winning audio work for brands who don’t have those larger budgets,” says Jordan.

The company offers production services for scripts written by clients as well as its full service which includes original script writing.