Production, Creative Partnerships Come To Hybrid Radio Ad Service
Yaman.ai launches hybrid radio creative service combining human expertise with AI, partnering with Oink Ink Radio and Wondercraft to scale quality audio production....
CHECK OUT THE LATEST LEAN CUTS NEWS.
Introducing Lean Cuts
Lean Cuts, a new offering by Oink Ink Radio, has named Daniel Jordan its Creative Director and Executive Producer....
Creative in Digital Audio: Q&A with Dan Price, Price Brothers
In this exclusive interview with ExchangeWire, Dan Price, Partner at Price Brothers and Founder of Oink Ink, details how the use of creative in digital audio is set to change with the advent of new technologies, alongside what opportunities the medium lends to brand marketers....
Oink Ink Radio Talks Voice: 3 Part Series
Voice work has played a key role in the success of many add spots over the last 25 years....
Making Radio Sound Great Again, One Spot at a Time
How can business succeed with radio advertising? We turn to a very successful creative services company to try to find the answers. ...
Brothers Bring Ad Business Back Home to City of Brotherly Love
After casting, directing and producing radio spots for numerous large brands, the brother are back in Philly....
ANA Presentation: Audio Ad Measurability Works In Radio’s Favor
New forms of ad measurability in radio aims at parity with digital and TV....
Study Shows When It Comes To Ad Effectiveness, Radio Holds Its Own Vs. TV
Researchers at ABX (Advertising Benchmark Index) show that radio ads are more effective than previously thought makes strong argument for the economies of the medium’s CPM....
Dentsu: ‘Radio Shines,’ Outperforms Attention Paid To Video Ads
Dentsu Media shows radio is 10 times more efficient when compared to online video ads. The medium also generated higher brand recall & uplift....
P&G’s Secret Weapon? Radio’s Reach
Procter & Gamble took notice of TV’s declining audience years ago. They also noticed that radio has, by far, the lowest CPM of any medium while still being one of the most effective. ...
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